WHAT WE DO
Brand and product positioning
Marketing strategy and planning
Lead generation and nurturing
Market study, customer experience, positioning research
Brand valuation research
Website design and optimization
HOW WE ROLL
IT'S NOT VOODOO
Many like to bamboozle with fancy talk. We prefer it be said “straight up” so everyone can be on the same page.
Creativity is great but...
You have brand standards for a reason. Reasons that have had investment put towards them. We couldn’t sleep if we didn’t support your brand continuity, voice and identity. And do it in a creative way!
WE'VE BEEN CALLED CRAZY
Crazy enough to do whatever it takes to create productive marketing and make our clients look good in the process!
WE DON'T HAVE TO TAKE THE LEAD
We’ll actually tell you if your idea is better than ours. We collaborate and become members of your team.
WE'LL TAKE THE SIMPLEST ROUTE
We vow not to present 60 pages of stuff that can be said in one.
NOW YOU SEE US. NOW YOU DON'T.
We’re equally excited to work a project with your marketing team or become your outsourced marketing department.
WHY CLIENTS COME BACK
It’s cliché but...
We do what we say we’re going to do. And it amazes us that this is a competitive advantage…but it is.
We have fun, make it fun and make fun of ourselves
We believe if you passionately approach your work your customers feel it and reward you for it
Fast and Flexible
Today…in your office brainstorming a new strategy with you. Tomorrow..a dozen people could be working to meet your deadline. And the next day we may be gone until you need us again. Simply put, we work fast, we work where you need us and we get it done.
You can "up-size" your marketing
We cost considerably less than agencies and slightly more than freelancers. It is a comfortable mix of horsepower and value.
We don't have interns
All of us could get senior or executive level jobs with national agencies or on the brand side. And we’re the same ones who show up to work with you from beginning to end.
We shoot straight
Our vote is always for your target audience’s sake. And that includes recommendations that are sometimes hard to hear.
WHAT CLIENTS SAY
“What makes point-z special is the ability to help in any part of the marketing conceptualization and activation journeys. Michael helped us generate new content ideas, drive unique methods of delivery and execute brilliantly on all of it.”
Director, Brand Communications & Content Marketing
Gulf South Medical Products
“Michael and point-Z are literally the right hand to all our market and product managers. They are true partners and are virtually indistinguishable from our employees.”
Vice President of Marketing
Valdosta State University
“You guys turned us upside down, which was exactly what we needed and we ended up with a very “ownable” institutional identity and creative campaign that drove enrollment. And on top of that, point-Z worked diligently to get all the varied constituents moving in the same direction…no small task!”
Director of Marketing
“Michael and the point-Z team bring a really great balance of creativity and strategy. What you get is creative content that earns the engagement we want AND actually sells product. They get the work done and always make sure we all have fun doing it!”
Global Marketing Director
“I always know we can count on point-Z to knock our socks off with great work. Michael and his team spend the time to understand what we think we need and then add to the process and outcome.”
Vice President Global Strategic Marketing
Created product positioning and product launch campaigns for multiple medical devices and healthcare technology solutions and created marketing campaigns and staff education for long-term care, home care and hospice businesses.
Develop content to fuel lead generation marketing in the healthcare and food service segments. Created content, sales materials and promotional materials to support healthcare distributor customers. Supported marketing campaigns and sales support for channel, segment and category initiatives.
Supported the launch and ongoing marketing of new automated hand hygiene monitoring solution for Georgia-Pacific.
Created content to support lead generation campaign that was highest performing ever.
Branded new SaaS EHR solution, developed marketing plan and created all creative marketing materials.
Re-positioned company brand and launch new products.
Designed user interface for new EHR solution.
Developed unique positioning for new start-up suture replacement product as well as branding guidelines, marketing plan and execution of all communications.
Positioned brand and developed creative advertising campaign to grow heritage business and launch new service line.
Developed ideas and produced content to support customer engagement campaign.
Conducted market research, developed institutional identity campaign, implemented across digital/programmatic channels and traditional media resulting in a 38% increase in applications.
Produced online content for Aprilia and Moto Guzzi brands for product announcements, racing updates, sales promotions and events.